For my senior capstone project, I worked alongside a classmate as social media consultants for the University of Missouri Softball program. We generated bi-weekly analytics reports and researched and pitched content and campaign ideas for Facebook, Twitter and Instagram.
Below are examples of content and media created and some of our successful campaigns.
#BringItHome: Campaign for the 2018 SEC Tournament in Columbia, Missouri
(footage courtesy of Mizzou Softball)
Paws in the Park Event, May 5, 2018
MUTigers.com Senior Night Feature: Paige Bange
Read the full story here.