Capstone: Mizzou Softball Social Media

For my senior capstone project, I worked alongside a classmate as social media consultants for the University of Missouri Softball program. We generated bi-weekly analytics reports and researched and pitched content and campaign ideas for Facebook, Twitter and Instagram.

Below are examples of content and media created and some of our successful campaigns.

#BringItHome: Campaign for the 2018 SEC Tournament in Columbia, Missouri

(footage courtesy of Mizzou Softball)

Paws in the Park Event, May 5, 2018

PawsinthePark Senior Night Feature: Paige Bange


Screen Shot 2018-05-09 at 10.52.39 AM
Photo of Paige courtsey of


Read the full story here.




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